Professional Projects
I am a driven and versatile marketing and communications professional with a passion for creating impactful content and driving successful campaigns. With hands-on experience in corporate communications, digital media, and social media strategy, I thrive in collaborative environments where creativity meets strategy. From developing innovative marketing campaigns targeting Gen Z to enhancing customer engagement through photography and digital storytelling, I leverage my expertise in content creation, project management, and problem-solving to deliver exceptional results. Explore my portfolio to see how I bring ideas to life and make meaningful connections in the ever-evolving world of marketing and communications.
Creative Projects
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For the MileagePlus team , I developed a targeted strategy to increase Gen Z sign-ups for United Airlines' loyalty program and boost downloads of the United mobile app. I conducted thorough audience research and collaborated with creative teams to craft compelling messaging and engaging content that resonated with younger travelers. The campaign successfully captured the attention of Gen Z, driving significant growth in program memberships and app engagement.
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I created a "Lessons Learned" template for my team to help streamline the process of evaluating past campaigns and improving future strategies. The template provided a structured format for capturing key insights, successes, and challenges from each campaign, making it easier to identify patterns and areas for improvement. By standardizing this reflection process, my team could build more effective and targeted campaigns in the future, leveraging past experiences to enhance creativity, optimize resources, and improve overall execution.
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I designed and developed a custom photography portfolio website to showcase my work and attract potential clients. The website features a clean, user-friendly layout with an extensive portfolio that highlights my expertise in portrait and couple shoots. I integrated captivating visual displays and client testimonials to build credibility and trust, and I optimized the site for both desktop and mobile devices to ensure a seamless browsing experience. By leveraging social media platforms like Instagram, TikTok, and Pinterest, I successfully drove traffic to the website, resulting in a 30% increase in engagement and inquiries from potential clients.
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I had the opportunity to collaborate with United Airlines' social media team, where I contributed to the planning and creation of engaging content for their social channels. As part of the campaign promoting the Gen-Z discount, I helped brainstorm and develop creative concepts that aligned with the brand's goals and resonated with younger audiences. I also appeared in several pieces of content, which were featured on United’s TikTok and other social platforms, helping to bring authenticity and relatability to the campaign. This experience not only allowed me to strengthen my skills in social media strategy and content creation but also to engage directly with a large and diverse audience.